A Hand-painted bar trailer for one of germanys biggest breweries-Radeberger
Scope: As part of the "Like My Heimat" promotion-Campaign for Radeberger, Kai Siegel and I designed and hand painted a bar car. The goal of this campaign was to show the diversity of our homeland, in a creative way with the use of street art.
As a visual eye candy, we designed and painted the trailer, which was placed on large festivals to get the attention of people. The Car was also used throughout the campaign as a prompt.
As a visual eye candy, we designed and painted the trailer, which was placed on large festivals to get the attention of people. The Car was also used throughout the campaign as a prompt.
Process: We did sketches and ran it by with the agency Cromatics who did the creative direction. After it was approved and refined, we worked 3 days, equipped with spray paints, markers and brushes, on the realization of this project. The whole process was filmed and the car is now on its merry way to make people less sober. ;)
Impact: The bar car grabbed the attention of people on the festivals, this led to increased sales of their drinks. It also caused a lot of people to stop and take photos of the car, which can be found all over social media. The brand showed its diversity and support for street art with this art piece.
Enjoy! <3
Credits for the videos and the lower photos go to Radeberger and Cromatics
Credits for the videos and the lower photos go to Radeberger and Cromatics
Kai and me, relieved and exhausted after finishing the car.
